all of this coming as mark zuckerberg is 5,000 miles away in rush yarks selling the idea of facebook to an entirely new market. the company that convinced its users to share nearly everything about themselves and their personal lives online is reportedly now exploring new, more invasive ways of tapping into its most lucrative asset, its nearly 900 million users. >> the commitment we made is we're going to execute this mission of making the world more open and connected. >> reporter: but "the wall street journal" reports that facebook is opening those connections to marketers. reportedly now allowing them to target ads based on the e-mail addresses and phone numbers users post on their profiles. even displaying ads based on what users search for on other websites. it's a service facebook competitors, like google and yahoo! have offered marketers for years. but one mark zuckerberg, the company's founder, has publicly shied away from. >> what facebook is doing is keeping tabs on what you're doing all over the web. ultimately, facebook is a business. facebook makes more money if they sel